Insights From A Jack-Of-All-Trades B2B Marketer

Pam Didner has done it all. With a career that spans approximately two decades, Pam has walked in the shoes of content strategists, digital marketers, marketers and even sales leaders and accountants. At every phase of her career, she has discovered new ways to hone her craft and expand her areas of expertise, helping her become a […]

Revisiting The Top 5 B2B Trends Of 2019

You might be scratching your head and wondering why we’ve decided to dedicate an entire blog post to the top B2B trends of 2019 instead of predicting the trends for the upcoming year. But to quote everyone’s high school History teacher, “History repeats itself.” There’s really no better way to prepare for next year than […]

Experts Weigh In On The Podcast Imperative

Podcasts are the most valuable engagement channel you’re not using. As a relatively new format, it’s understandable that marketers may be weary to invest a lot of time or money into a venture that could have varying results. But with one in three Americans listening to a podcast weekly, it’s clear this is an avenue worth […]

How Carbon Black’s Nurture Program Went From Rags To Riches

In 2017, Carbon Black didn’t have a nurture campaign. It had a bumpy buyer’s journey where prospects consumed siloed content and were approached by sales too quickly. Form fills were low. Sales and marketing weren’t on the same page. A big change was needed.  During a session at the inaugural B2B Sales & Marketing Exchange, Chris Mitchell, Marketing Programs Specialist […]

How To Develop A “Super” Cadence & Master Allbound Marketing

“Better together” was the overarching theme of the inaugural B2B Sales & Marketing Exchange for a reason. It’s time to remove the friction between sales and marketing once and for all and work together to create out-of-this world, effective campaigns. We know that’s easier said than done. That’s why for the third episode of the B2B Marketing […]