JDA Software Exec Discusses Role Of Cause Marketing In B2B
B2B marketers have a lot on their plate: demand generation, lead nurturing, ABM and more. But marketers shouldn’t get so lost chasing after leads that they forget about the big picture and the powerful affect they have over brand image and building customer loyalty and trust. By prioritizing cause marketing, organizations can not only give […]
Finny Friday: How JDA Software Built An Entire Blog Series Around Uplifting Women
Add It To Your Calendar The gap between marketing and sales may be closing, but the gender gap persists. According to research from Korn Ferry, women only hold 25% of all C-suite roles. But supply chain cloud provider JDA Software is doing what it can to inspire and uplift women in STEM. In 2017, the […]