The ‘Secret Sauce’ For Creating Killer Content, According To Digital Pi
ABM is all the buzz in modern marketing. But creating a successful ABM campaign is easier said than done. Marketo consulting agency Digital Pi decided to take a triple-touch approach to ensure success. The company started with a direct-mail send to prospects on the Inc. 5000 list. The mailer, which included a bottle of hot […]
Finny Friday: Digital Pi To Spill Details On ‘Secret Sauce’ Campaign
Add It To Your Calendar In today’s crowded B2B landscape, it’s more difficult than ever for marketers to break through the noise. So why focus on just one channel when you can take a triple-threat approach to reaching your target buyers? That’s exactly what Digital Pi, a Marketo consulting agency, did with its “Secret Sauce” […]
Zaius Shares Tips To Formulating, Executing & Measuring Award-Winning Campaigns
How do you develop and execute a customer-centric campaign that appeals to your target audience, while also positioning your team to scale the campaign across a variety of content formats and channels? To answer that question, I had a wonderful conversation with Zaius’ Cara Hogan about how she and her team built an award-winning, buyer-focused […]
Finny Friday: How Zaius’ Buyer-Focused Campaign Gives Audiences The ‘Netflix Experience’
There has been a lot of talk in the B2B community about creating the “Netflix Experience” for target audiences. B2B buyers aren’t looking to be led down a content rabbit hole; they want to be in control and consume content when, where and how they’d like. An excellent example of this is The Empowered Marketer […]