Connecting The Dots In The Buyer Journey Requires Getting In The Mind Of A Sales Rep, Says SiriusDecisions’ Christina McKeon
B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at SiriusDecisions, will dive into the details of achieving marketing and sales alignment during her B2BMX session, “Driving […]
SiriusDecisions’ Erin Bohlin Explains How AI Can Cure ‘Buying Group Blindness’
AI is more than just a buzzword. It is a business imperative for B2B brands to better understand their consumers, improve their marketing campaigns and get ahead. Erin Bohlin, Senior Research Director of Demand Creation Strategies at SiriusDecisions, spoke to Demand Gen Report ahead of her session at B2BMX to chat about the value of […]
