Today’s B2B Messaging Is ‘Soulless … Generic … Lacks Passion’

Author David Meerman Scott Shares Some Candid Thoughts On The Continued Struggle With That Fails To Connect With Audiences Compared to retail and consumer-brand counterparts, B2B marketing messaging stinks. Even though B2B sales require more time, information and people to make a purchase decision, it doesn’t mean the messaging has to be solely product-focused, soulless and […]