Blast From The Past: Our Team Shares Their Favorite Finny Winners  

Since its inception in 2012, the Killer Content Awards have served as a vehicle to spotlight cutting-edge B2B content that pushes boundaries and sees real results. Over the past seven years, dozens of brands — including Dell, Marketo, Oracle and LinkedIn — have been honored with Finny awards in categories such as nurture campaign, measurable […]

LinkedIn Shares The Story Behind Its Morning Talk Show Made Just For Marketers

Submit your 2019 Killer Content Awards nomination today! × Dismiss alert There’s “The Daily Show with Trevor Noah,” “Live with Kelly & Ryan” and now, thanks to LinkedIn, there’s even a talk show for marketers. “Live with Marketers” is LinkedIn’s own morning talk show, created by marketers for marketers. It’s so good, LinkedIn even won […]

Finny Friday: LinkedIn’s Live Talk Show Surpasses Traditional Webcast Benchmarks

B2B companies have quickly learned the value of video in a content strategy. The medium is no longer just for YouTube vloggers and B2C businesses, as 49% of respondents to Demand Gen Report’s 2018 Content Preferences Survey noted they prefer the format when making purchase decisions or self-educating. But B2B videos don’t have to be […]

Today’s B2B Messaging Is ‘Soulless … Generic … Lacks Passion’

Author David Meerman Scott Shares Some Candid Thoughts On The Continued Struggle With That Fails To Connect With Audiences Compared to retail and consumer-brand counterparts, B2B marketing messaging stinks. Even though B2B sales require more time, information and people to make a purchase decision, it doesn’t mean the messaging has to be solely product-focused, soulless and […]

Four Ways To Beat The Blogging Writer’s Block

Bloggers / Writers Block

Blogging isn’t just for the beauty gurus and Millennials. More and more marketers are incorporating blogs into their content strategy and seeing real results from doing so. In fact, blogs are the most shared content among peers and colleagues and 71% of buyers said they viewed a blog during the customer journey, according to Demand […]

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Deadline: DECEMBER 15, 2023

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