Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs

In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their content aligns with consumer pain points and questions. This rang true for Anthem Blue Cross and Blue Shield which noticed that an existing content hub focused primarily on the Affordable Care Act (ACA) was no longer keeping […]

The #B2BMX Roundup: Attendees Share Personal Experiences And Lessons Learned

[vc_row][vc_column][vc_column_text disable_pattern=”false”]Just a few months ago, marketing professionals from across the nation gathered in not-so-sunny Scottsdale, Ariz. for the 2018 B2B Marketing Exchange. Whether it was their first time at B2BMX or the fifth, all attendees left with new connections and endless takeaways from the 80+ speakers and 95 sessions within six content tracks. [/vc_column_text][mk_fancy_title […]

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Deadline: DECEMBER 15, 2023

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