TD Ameritrade Video Gives Its Clients The Starring Role
[vc_row][vc_column][vc_column_text]Video plays a leading role in B2B marketers’ toolkits, and rightfully so. A whopping 80% of users can recall a video they viewed in the past 30 days, and 75% of executives watch work-related videos on business websites at least once a week, according to HubSpot. Setting The Scene: Why Video? Immersive, compelling and easy-to-digest, […]
The #B2BMX Roundup: Attendees Share Key Takeaways & Lessons Learned
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more than 800 marketing and sales executives in attendance, a plethora of insights, tips and best practices […]
