Sonjoy Ganguly has more than 25 years as a veteran product management executive. As Chief Product Officer, Sonjoy brings extensive experience from the media, financial and professional services industries to the leadership team at Madison Logic. In addition to heading up the development of ActivateABM™, the leading global account-based marketing platform, Sonjoy is an industry thought leader, speaking at global industry events and writing a monthly B2B marketing column on Martech Today. He also provides guidance on strategic best practices for leading global organizations.
Prior to joining the management team at Madison Logic, Sonjoy was leading product strategy within Deloitte & Touche’s Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale.
Prior to Deloitte, Sonjoy’s extensive background includes leading Xaxis’ Programmatic, DMP and Search platforms, Doubleclick’s Rich Media, Mobile and Video platforms, Accenture’s Live and On-Demand Streaming Video platform, as well as the definition and growth of product management organizations for companies like TheLadders.com and Donovan Data Systems (Mediaocean).
Along with a wealth of industry and functional experience. Sonjoy attended New York University’s Stern School of Business and spends his off hours with his family, raising 2 young children who still have no idea what their dad does.