Rebecca Lieb


Rebecca Lieb is a strategic advisor, research analyst, keynote s peaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start­up to non­profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was A ltimeter Group’ s digital advertising and media analyst, where she published what remains the largest extant body of r esearch on content marketing, content strategy, and content’s role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company’s U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor­in­chief of T he ClickZ Network for over seven years, and for part of that time also ran the redoubtable S She’s a frequent p ublic speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. T he Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by C ontent Marketing, one of the first books on that topic.

You can learn more about Rebecca on LinkedInor Facebook.Or read her regular columns in iMediaConnectionand MarketingLand,or her occasional contributions to Advertising Age.More? Follow her tweets.Many of her decks from public speaking engagements are on SlideShare.

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