Mat Zucker is a modern creative and content leader, building ideas across channels. A partner in the digital practice at Prophet, he is responsible for helping manage the digital discipline and content strategy offerings. He is co-author of the Altimeter research report, Key Elements of Building a Unified Content Strategy. Mat is a pioneer in early Web and digital marketing. His prior leadership positions have been at creative and digital agencies, including as Chief Creative Officer at OgilvyOne New York, Global Executive Creative Director at Razorfish on BlackBerry, and Executive Creative Director at R/GA and Agency.com. Mat graduated from Cornell University, speaks and publishes across the industry, including as a regular contributor to Forbes.com.