Masha Finkelstein is the Director of Demand Generation at BetterWorks. She drives all paid advertising, partner marketing, lead nurturing and other demand generation campaigns for the business. Prior to BetterWorks Masha spent three years at Hortonworks (NASDAQ: HDP) and was responsible for Marketo implementation and setting up demand generation engine as the company scaled from 40 to 750 employees and went through an IPO. Masha managed different aspects of advertising and marketing through various roles at companies such as Adchemy and NetBase and advises early stage startups on how to get started with their demand generation programs. Masha holds a Molecular Biology degree from UC Santa Cruz and is SFDC, Marketo, and ABM certified.