lisa-kenney

Lisa Kenney

Blackbaud

As the Senior Demand Generation Marketing Manager for Blackbaud’s arts and cultural group, Lisa Kenney is responsible for creating engaging multi-media and multi-touch marketing campaigns that nurture and qualify leads to grow sales pipeline and reach her team’s closed-won bookings goals. Lisa has more than 10 years of experience in developing strategic B2C and B2B marketing campaigns and online experiences. She describes herself as a New Hampshire based data-driven marketer and professional graphic designer who majorly geeks out on marketing software technology, metrics, and reporting. She’s a recent guest speaker for a Content Pros Podcast focused on segmentation and she is also the recipient of a 2017 EXPY Award.

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