Leslie Cozatt currently serves as Integrated Marketing Campaign Director for Optum, a leading health care technology and services company. Leslie leads cross-segment demand generation and awareness campaigns for OptumIQ (Optum’s new data and analytics ingredient brand). Leveraging her expertise in thought leadership and demand generation in the health care industry, she leads a virtual team of marketers across Optum’s provider, payer, employer, government, and life sciences teams. Leslie brings more than 25 years of B2B and B2C marketing experience including 16+ years in the health care industry and has held leadership positions in marketing communications and account management for companies including ThreeWire, Eliance and 3M. In the past 3 years, Leslie’s team has garnered more than 75 marketing industry awards.