Jen Holtvluwer is the Director of Digital Marketing at Cherwell Software. Through her coaching and leadership, her powerhouse team has been able to deliver impressive volumes of sales opportunities, build Cherwell’s brand in a competitive industry, and launch go-to-market campaigns that generate millions in sales pipeline. Prior to Cherwell, Jen worked in demand gen leadership roles at BMC Software, Numara Software, Pilgrim Software, and others. As a guest lecturer for BrightTalk’s Women in Tech series, she shares her perspective and learned wisdom as a senior-level woman in the competitive tech space. Jen lives in Denver with her husband and 3 children, where she enjoys a good glass of wine, volunteers with Make a Wish Foundation and is a back to back Fantasy Football champion.