Jeanniey Mullen


Jeanniey accelerated growth through digital transformation and innovative ways to build brand. Everything she does is focused on 3 core elements: authenticity, inspiration and relatable initiatives to inspire growth. Previously, Jeanniey was Head of Marketing and Growth for Barnes & Noble, where she drove the transformation of the NOOK business from hardware to app based.

A recognized “Woman in Business” and an entrepreneur, she has authored three books and launched five companies, including the Email Experience Council.

Jeanniey was recently named CMO of the Year by the Internet Marketing Association and is the Chairwoman of their Women’s Leadership Group.