Edwin Wong is Vice President, Research and Insights at BuzzFeed. He leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. Most recently head of Insights at Pinterest, Edwin has been studying digital consumer behavior for nearly 15 years. Prior to Pinterest, Edwin held numerous insight roles at Yahoo for over a decade. Edwin has been published in the Association of National Advertisers (ANA) Magazine, Journal of Social Psychology, and Word of Mouth Marketing Association (WOMMA). He received his BA from Pomona College.