Desiree Hamaoui possesses over 20 years experience in high-technology, building new brands and positioning and marketing them for success. Adept in customizing campaign messaging to the target audience, she has a history of crafting go-to-market strategy for demand generation programs.
At Box, Desiree and her team spearhead creating a multi-channel, integrated campaign strategy that can scale across activation channels to align with revenue goals. Prior to Box, she led demand generation organizations at companies including, Sparkpost, Coverity (acquired by Synopsis), NVIDIA, and SGI. Desiree has her BA, Economics from UC Irvine and an MBA from Santa Clara University. Her biggest mastery is a 2-year old and loves showing her what a working mom can do!