Crowe Horwath LLP
Christine currently leads the 15-person Crowe Content Strategy & Operations team, which includes publishing services, media relations, content strategy, writing and proofreading. The goal of the team is to create a competitive advantage for Crowe. The strategic focus is on building out data-driven content strategy capabilities: brand messaging, web content enhancements, and best-in-class lead nurture campaigns. Additionally, the team is focused on creating and prioritizing storylines that align to all phases of the buyer’s journey to drive leads and revenue. Prior to Crowe, Christine held marketing leadership positions at KPMG, Citibank, Nestle and several interactive marketing agencies.