Candyce Edelen spent 5 years teaching Solution Selling, training approximately 1500 sales reps globally. Later, she co-founded two financial technology companies where she oversaw marketing, sales, and customer experience. Since founding PropelGrowth in 2007, she has taught workshops on marketing strategy and coaches heads of marketing and sales on developing and implementing marketing strategy aligned with Sales. She helps sales and marketing teams craft stories that engage, educate and convert target audiences. She also guides the deployment process, tracking the results of marketing and sales programs and coaching companies’ management teams as they adjust and refine their strategy over time.