How to Create Campaign Taglines That’ll Put Don Draper to Shame

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ad agencies. Think of catchy lines like “Just Do It” and “Where’s the Beef?” They stick in your head, and when you hear […]

ABM In Action Live Added To B2BMX Agenda

We launched our new ABM In Action e-zine this past June and we have already garnered more than 5,000 views of the publication. We knew that account-based marketing (ABM) was a hot topic based on traffic to our webinars and articles on the Demand Gen Report site, but we still have been pleasantly surprised with […]

Author Jonah Berger To Discuss Viral Content At B2BMX

Can B2B marketing content really go viral? The answer is a resounding “yes,” according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. But it’s not enough to create a piece of content, push […]