The What And Why of a Lead Management Process

By Cari Baldwin, President and Founder, BlueBird Strategies Lead management is is all about creating “one funnel” for marketing and sales and aligning the teams around a shared process. Our clients need a new lead management process at various times, including: When they are implementing a new marketing automation system When they are moving from […]

Author Ardath Albee To Share Tips On Digital Relevancy At #C2C15

Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer. In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can develop content and strategies that drive results. In her session at the upcoming […]

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Deadline: DECEMBER 15, 2023

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