Talk With Your Prospects, Not At Them

By Seth Lieberman, CEO, SnapApp Marketers have only one job: Deliver value to their audiences. When marketers deliver value, good things follow. It sounds easy. However, cutting through the noise to deliver value can be hard, and getting customers to trust that you have value to offer is also hard. Cutting Through The Noise There […]

Our Curated Lives

By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses believe they must rely only on content they’ve created. Walking down the aisles of my local supermarket the other day, it occurred to me that when it comes to groceries, the grocer plays a role similar to […]

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