Crowdsourcing The Key Trends In B2B Marketing: Top 14 Tweets From #C2C14
Many of the top influencers in B2B marketing were extending the conversations from this year’s Content2Conversion. Here is a recap of some of the most actively engaged posts, highlighting 14 of the top tweets from this year’s event: Content Marketing Trifecta: How to Repurpose, Reuse & Refresh Content – Intel’s @PamDidner at #C2C14 http://t.co/zzQ6ywK4mP — […]
6 Practices To Use Content To Reinforce
Your Brand
By Margaret Molloy, Global Chief Marketing Officer + Head of Business Development, Siegel+Gale This week I had the pleasure of moderating a panel on “C-Suite Perspectives on Content & Branding” at the B2B Content2Conversion Conference in New York. I convened the panel of Ted Smyth, Executive Vice President, Corporate Affairs at McGraw Hill Financial; Amanda Rubin, Managing Director […]
Why Metrics Matter In Content Strategy: How Custom Survey Data Can Drive the Lead Gen Engine and Drive ROI
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts to help us understand where we are in the context of our peers, industry and competition. Without them, there is no understanding of metrics such as maximum (or minimum) threshold for productivity, revenue growth rates, efficiency, client […]
5 Essential Steps To Influencer Marketing Success
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your reach to new audiences and cultivate more specific influence as a […]
Crossing the Content Marketing Bridge of Death
Written by Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data Solutions/Aberdeen Group Monty Python fans will remember the iconic Bridge of Death scene from “Monty Python and the Holy Grail” in which the old man from scene 24, the Keeper of the Bridge of Death, asks the grail seekers three questions to acquire […]