Why Attend?

What You’ll Gain From #B2BMX

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

  • Test drive the latest tools and apps to create interactive content
  • Plan your content calendar
  • Optimize your database to reach more prospects within your target audience
  • Measure the effectiveness of your campaigns
  • Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

What To Expect At #B2BMX

MORE THAN

50

sessions

will take place at #B2BMX, featuring influential speakers and thought leaders in content marketing, demand generation and sales enablement.

MORE THAN

800
B2B marketers

are expected to attend the 2017 event.

MORE THAN

70%
of attendees

at past events were Director level and above.

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