C2C17_MichaelBallard

Michael Ballard

Senior Manager, Digital Marketing, Lenovo

Mike Ballard is responsible for managing a team that oversees all digital demand generation activities and campaigns for the North American B2B market (direct 1200+ employees and channel business partners) at Lenovo. Digital activities include inbound, outbound, creative, web, data operations, and content management. He implements and maintains the marketing technologies infrastructure that supports both commercial marketing and sales.

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