Lee Odden is co-founder and CEO of TopRank Marketing, a U.S. based digital marketing agency serving major B2B brands with consulting that includes an integrated approach to strategic content, search, social and influencer marketing.
Lee is an active content creator and influencer marketer having developed influencer content programs for MarketingProfs, Content Marketing Institute and Copyblogger Media. His B2B client experience includes working with McKesson, Dell, LinkedIn NA and EMEA, Henry Schein, Randstad, BT, and Marketo.
For more than 10 years Lee has been editor of MarketingBlog.com, the only blog ranked #1 three times by Content Marketing Institute. As the author of the book, Optimize, published by Wiley, Lee’s perspective and expertise have been cited by The Economist, The Wall Street Journal and Forbes. He also writes monthly columns for CMO.com and B2BMarketing.net. A consummate evangelist for an integrated approach to digital marketing, Lee has given nearly 200 presentations in 13 different countries including Content Marketing World, MarketingProfs B2B Forum and Social Media Marketing World.