Jonah Berger

Author

Jonah Berger marketing professor at the Wharton School at the University of
Pennsylvania and bestselling author of Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

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