Sales Impact Summit — designed for all roles between opportunities and closed deals.

Marketing campaigns are only successful if they ultimately drive revenue, which is why sales enablement and sales acceleration have been two of the hottest topics among B2B organizations.

In this new track for 2017, we will provide a mix of case study examples and how-to sessions from top thought leaders on topics such as:

  • The art of deal enablement and customizing messaging for key opportunities;
  • Making the right content easily accessible to sales during each buying stage;
  • Fine-tuning sales pitches by applying analytics to determine which messaging is resonating with prospects; and
  • How companies are identifying likely buyers for better sales targeting.

The Sales Impact Summit sessions will be designed for all roles to connect the dots between opportunities and close deals—including sales operations, marketing operations and sales enablement functions.

This added track is another great reason for different functions of the marketing team to take advantage of the full spectrum of sessions featured at the B2B Marketing Exchange.

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