Content2Conversion Conference — the core for the expanding B2B Marketing Exchange event.

The Content2Conversion Conference — the core for the expanding B2B Marketing Exchange event — provides a wide range of case studies and prescriptive sessions designed to help marketers plan and produce, as well as distribute, the best mix of content that aligns with their marketing strategy.

Specifically focused on the most cutting-edge content and campaigns from top B2B brands, this track delves into:

  • New interactive content formats that stand out in the inbox;
  • How companies are bringing together product marketing expertise with marketing program priorities;
  • Tips and tricks for amplifying content across all channels;
  • Maximizing the mileage of content with modular messaging repurposing; and
  • Making content compelling and relevant for key audiences.

Holding to our brand, this track is not just aimed at content creation, but also addresses the business implications of content, with speakers providing detail on the costs and timelines involved in creating messaging and the impact it has on campaigns and pipeline.

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