Marketers continue to struggle with producing consistent, quality content for their target audience. However, injecting your own ideas, and your company’s message, into a breaking news story can help boost content production, increase engagement and generate high-quality leads.
Join online marketing strategist and author David Meerman Scott for a thought-provoking Twitter chat on leveraging newsjacking to enhance content marketing initiatives. Attendees will have the opportunity to chat with David and other members of the community on several topics, including:
What newsjacking is and what it brings to the content marketing table;
Where in the buying journey newsjacking finds the most success; and
- Key tips and best practices for incorporating newsjacking into a content strategy.
Tuesday, January 26th 1:00pm ET / 10:00am PT
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David Meerman Scott
Marketing and Sales Strategist and Author of “Newsjacking”
Have a question for David and want to participate? Send us a tweet to @DG_Report using #C2Cchat and we’ll make sure to ask him during the live chat!