Agenda

 Updated: February 1, 2017
 KEY:   General Sessions   Breakout Sessions   Fun Stuff & Activities   Lunch & Networking Breaks
FILTER:
DAY:
  • Monday Feb 20
    • 8:30 am

      #B2BMX Fun Run / Walk

    • 9:00 am

      Registration Open

    • 11:00 am

      Workshop: ABM In Action: The Building Blocks Of A Successful, Sustainable Account-Based Strategy

      SPEAKING: Cari Baldwin of BlueBird Strategies
    • 11:00 am

      Workshop: Moving Content & Messaging From Commodity To Competitive Advantage

      SPEAKING: Suzanne Martin of MX Group
    • 11:00 am

      Workshop: Lead Nurturing & Deal Acceleration

      SPEAKING: Troy O'Bryan of Response Capture
    • 11:00 am

      Workshop: Modernizing Your Demand Generation Strategies

      SPEAKING: Kitt McCurdy & Coy Robison of Captora
    • 11:00 am

      Workshop: Preparing To Apply Predictive And AI In B2B Marketing

      SPEAKING: Frannie Danzinger of Integrate
    • 11:00 am

      Workshop: Performance Strategies For Revenue-Focused CMOs

      SPEAKING: Ray Kemper of Televerde
    • 2:30 pm

      Case Study: How Host Analytics focuses on Top of Funnel to Accelerate Growth

      SPEAKING: Nick Ezzo of Host Analytics, Paul Albright of Captora
    • 2:30 pm

      Case Study: Bringing the Business Together with Metrics: How Tegile Uses Measurement for Better Alignment

      SPEAKING: Josh Lucas of Tegile Systems, Nadim Hossain of BrightFunnel
    • 2:30 pm

      Case Study: How Lenovo Delivers Results Through Predictive-Powered Lead Generation

      SPEAKING: Amanda Kahlow of 6sense, Michael Ballard of Lenovo
    • 2:30 pm

      Case Study: Rockwell Automation: How To Never Waste a Click

      SPEAKING: Heather Foeh of LookBookHQ, Paula Puess of Rockwell Automation
    • 2:30 pm

      Case Study: Transforming Your Business with Marketing Automation: GM Nameplate’s Story

      SPEAKING: Cynthia Schulte of GM Nameplate, Linda West of Act-On Software
    • 3:20 pm

      Case Study: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

      SPEAKING: Logan Mallory of Workfront, Shannon Dougall of Uberflip
    • 3:20 pm

      Case Study: How FedEx Increased Revenue By 82% With Interactive Experiences

      SPEAKING: Andrew Bailey of FedEx, Mary Ward of Ion Interactive
    • 3:20 pm

      Case Study: How Act-On Fuels The Customer Experience With Personal And Interactive Video

      SPEAKING: Linda West of Act-On Software, Tyler Lessard of Vidyard
    • 3:20 pm

      Case Study: How AI Really Talks With Talend Prospects And Turns Them Into Pipeline Opportunities

      SPEAKING: Adam Benitez of Talend, Carl Landers of Conversica
    • 3:20 pm

      Case Study: Marketing Automation, Content & The Human Touch – A Recipe For Success

      SPEAKING: Beth Graham of Republic Services, Mark Evertz of Televerde
    • 4:10 pm

      Case Study: How To Effortlessly Scale and Manage High-Quality Lead Generation

      SPEAKING: Leslie Alore of Iron Mountain, Tom Click of Integrate
    • 4:10 pm

      Case Study: Empowering The Digital Seller At Microsoft

      SPEAKING: Etai Beck of Folloze, Susana Landeira of Microsoft
    • 4:10 pm

      Case Study: Marital Bliss Between Your Content Strategy and Sales Goals: 5 Ways to Demonstrate the Impact of Content on the Sales Pipeline

      SPEAKING: Dana Harder of Content4Demand, Stacy Gardner of Bottomline Technologies
    • 4:10 pm

      Case Study: How Looker Leverages Customer Reviews in Their Marketing Programs

      SPEAKING: Adrienne Weissman of G2 Crowd, Amber Glaab of Looker
    • 4:10 pm

      Case Study: Unleash Dynamic Growth with these Must-Do Strategies

      SPEAKING: Courtney Caldwell of ShearShare
    • 6:00 pm

      Opening Night Festival Reception

    • 7:55 pm

      Fireworks Show

  • Tuesday Feb 21
    • 7:00 am

      #B2BMX Yoga

    • 7:30 am

      Networking Breakfast

    • 8:30 am

      B2B Brave New World: Top Game Changers For Performance Marketers

      SPEAKING: Demand Gen Report Team
    • 8:55 am

      Why Change, Why Stay?

      SPEAKING: Tim Riesterer of Corporate Visions
    • 9:55 am

      B2B Content Metrics & KPIs You Can Take To The C-Suite

      SPEAKING: Rebecca Lieb - Author
    • 9:55 am

      Blowing Up the Funnel

      SPEAKING: Kathleen Schaub of IDC
    • 9:55 am

      How Best-In-Class B2B Orgs Operationalize ABM

      SPEAKING: Matt Senatore of SiriusDecisions
    • 9:55 am

      B2B Buyers Mandate A New Charter For Marketing And Sales

      SPEAKING: Mary Shea of Forrester
    • 10:25 am

      Networking Break

    • 11:00 am

      The Challenger Customer

      SPEAKING: Nick Toman of CEB
    • 11:00 am

      Panel: Beyond MQLs: Conversion Strategies From First Touch Through Close

      SPEAKING: Andrew Gaffney of Demand Gen Report, Heather Berggren of Dell, Jeff Reekers of Handshake
    • 11:00 am

      8 Ways Marketing Can Double Their Sales Team’s Productivity

      SPEAKING: Matt Heinz of Heinz Marketing
    • 11:00 am

      Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM Program

      SPEAKING: Sydney Sloan of Alfresco
    • 11:40 am

      How Buyer Personas Power Sustainable Stories that Turn Prospects into Customers

      SPEAKING: Ardath Albee of Marketing Interactions
    • 11:40 am

      Get Over It…Your Customers Don’t Care About You: Lenovo’s Intent-Driven Digital Marketing

      SPEAKING: Mike Ballard of Lenovo
    • 11:40 am

      How Deal Enablement Can Avert Messaging Breakdowns

      SPEAKING: Dave Bruno of Aptos
    • 11:40 am

      Panel: ABM & Media: From Contact to Conversion

      SPEAKING: Amanda Kahlow of 6sense, Heather Berggren of Dell, Kevin Mangum of The Starr Conspiracy, Sonjoy Ganguly of Madison Logic
    • 11:40 am

      Behind The Scenes: Ditch Your Normal Campaign Plan: It’s Time to Get Interactive

      SPEAKING: Vanessa Porter of SnapApp
    • 12:10 pm

      Show & Tell: 3x Your Results With Multi-Dimensional Nurturing

      SPEAKING: Frances McCutchon of PFL
    • 12:10 pm

      Show & Tell: The Journey From Content Marketing To Predictive Account-Based Marketing At PGi

      SPEAKING: Cheryl Hanley of PGi
    • 12:10 pm

      Show & Tell: Content That Converts Starts With AUDIENCE

      SPEAKING: Emily Wingrove of Synthio
    • 12:25 pm

      Lunch

    • 12:40 pm

      Lunch & Learn B: Top 5 Social Media Metrics Your CMO Wants to See…And How to Track Them

      SPEAKING: Amelia Ibarra of BrightFunnel
    • 12:40 pm

      Lunch & Learn A: Content And The Art Of Personalization For ABM Strategies

      SPEAKING: Vin Turk of Madison Logic
    • 1:45 pm

      Collaborating With Your Customers To Create B2B Messaging That’s Not 2Boring2Care

      SPEAKING: Andy Eninger of Second City, Meagan O’Brien of Second City
    • 2:55 pm

      Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

      SPEAKING: Christine Elliott of Crowe Horwath LLP
    • 2:55 pm

      Applying “UnMarketing” To B2B Engagement

      SPEAKING: Brian Fitzgerald of Veracode
    • 2:55 pm

      Panel: Evolving From Demand Gen to Revenue Gen

      SPEAKING: Brian Vass of Paycor, Nancy Nardin of Smart Selling Tools, Susana Landeira of Microsoft
    • 2:55 pm

      Building An End-to-End Strategy for ABM Success

      SPEAKING: Nick Ezzo of Host Analytics
    • 2:55 pm

      Behind The Scenes: How LookBookHQ Uses Its Own Intelligent Content Platform to Educate Buyers Faster

      SPEAKING: Chris Vandermarel of LookBookHQ
    • 3:25 pm

      Networking Break

    • 4:10 pm

      Influencing the Influencers: Top Trends & Best Practices for B2B Marketers

      SPEAKING: Lee Odden of TopRank Marketing
    • 4:10 pm

      Panel: New Models In Lead Nurturing

      SPEAKING: David Lewis of DemandGen International, Emily Popson of Blackbaud
    • 4:10 pm

      Panel: Next Generation Marketing: How Leaders Are Putting Account-Based Principles Into Practice

      SPEAKING: Brian Fitzgerald of Veracode, Matt Senatore of SiriusDecisions, Peter Isaacson of Demandbase, Sydney Sloane of Alfresco
    • 4:10 pm

      Enabling Engagement: Building Relationships Across Channels In Complex Environments

      SPEAKING: Carol Krol of Demand Gen Report, John Crowley of Cardinal Health, John Hauryluke of Oppenheimer Funds
    • 4:50 pm

      The Secrets To Creating Contagious Content Campaigns

      SPEAKING: Jonah Berger - Author
    • 5:30 pm

      Networking & Drinks Reception

  • Wednesday Feb 22
    • 7:00 am

      #B2BMX Yoga

    • 7:30 am

      Networking Breakfast

    • 8:30 am

      Opening Remarks

      SPEAKING: Andrew Gaffney of Demand Gen Report
    • 8:40 am

      Building A Customer-Centered Content Strategy

      SPEAKING: Jeff Marcoux of Microsoft
    • 9:10 am

      Bypass Boring: B2B Storytelling For A Bite-Size World

      SPEAKING: Scott Donaton of DigitasLBi
    • 9:40 am

      Networking Break

    • 10:25 am

      Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns

      SPEAKING: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox
    • 10:25 am

      What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer Insight

      SPEAKING: Dayna Rothman of BrightFunnel
    • 10:25 am

      Creating the Continuous Customer Conversation

      SPEAKING: Patrick Flanigan of ADP
    • 10:25 am

      Behind The Scenes: Drive Content Marketing Success: A Plan To Prove Efficacy

      SPEAKING: Randy Bernard of Curata
    • 10:25 am

      Calling New Plays In Sales And Marketing

      SPEAKING: Jon Miller of Engagio
    • 11:05 am

      New Approaches To Buyer-Centric Marketing

      SPEAKING: Chip Woerner of Oracle, Kelvin Gee of Oracle
    • 11:05 am

      Replacing Entitlements with Experiments

      SPEAKING: Jason Hekl of Milestones Strategy Group
    • 11:05 am

      Secret Sauce for Integrating ABM Into Your Full Marketing Plans

      SPEAKING: Charm Bianchini of Marketo
    • 11:05 am

      Panel: Driving Alignment & Revenue: How Sales and Marketing Unite In The Real World

      SPEAKING: Carol Krol of Demand Gen Report, Dan Glicksman of Cox Media, Tracy Strauss of Cornerstone OnDemand
    • 11:35 am

      Show & Tell: Reimagine Webinars in the Age of ABM

      SPEAKING: John Hurley of Radius
    • 11:35 am

      Show & Tell: From Pillar to Promotion: How to Create Killer Content That Drives Growth

      SPEAKING: Sean Crowley of Dun & Bradstreet
    • 11:35 am

      Show & Tell: Delivering Remarkable Account Engagement

    • 11:50 am

      Killer Content Awards Luncheon (By Invitation Only)

      SPEAKING: Second City Works
    • 11:50 am

      Lunch

    • 1:20 pm

      Customer Advocacy & Account-Based Strategies

      SPEAKING: Laura Ramos of Forrester
    • 1:20 pm

      Transforming Sales And Marketing Around the Modern Buyer

      SPEAKING: Jill Rowley of #SocialSelling 
    • 1:20 pm

      Panel: Content…By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation

      SPEAKING: Alicia Esposito of Content4Demand, Kathy Mammon of Magnetic, Tim Ryan of YouEarned It
    • 1:20 pm

      Going “All In” On A Targeted Account Strategy

      SPEAKING: Jennifer Dimas of Plex Systems
    • 2:00 pm

      #ABM: Two Truths And A Lie

      SPEAKING: Leslie Alore of Iron Mountain
    • 2:00 pm

      Content Beyond Conversion

      SPEAKING: Rita Cidre of Zillow
    • 2:00 pm

      Aligning Media & Messaging To Engage Targeted Industries

      SPEAKING: Ann Marinovich of Forbes Media
    • 2:00 pm

      Best Practices And Next Gen Formats: Supercharging Web Content Performance

      SPEAKING: Phyllis Davidson of SiriusDecisions
    • 2:00 pm

      Behind The Scenes: Account-Based Marketing in Action: Driving ABM Success and Revenue with Video

      SPEAKING: Dana Fugate of Brightcove, Rose Morabito of Brightcove
    • 2:30 pm

      Networking Break

    • 3:00 pm

      Building A Scalable Content Operation

      SPEAKING: Emily Reynolds of Phunware
    • 3:00 pm

      Panel: Applying Personalization & Customization To Supercharge Results

      SPEAKING: Carol Krol of Demand Gen Report, Jenn Kloc of Jellyvision, Travis Bickham of Tradeshift
    • 3:00 pm

      ABM Trial & Error: What Worked, What Didn’t

      SPEAKING: Bassem Hamdy of Procore Technologies
    • 3:40 pm

      CMO Panel: Changing Expectations & Priorities For Top Marketing Executives

      SPEAKING: Bassem Hamdy of Procore Technologies, Christine Nurnberger of Bottomline Technologies, Meg Hoyecki of Ciox Health
    • 4:15 pm

      #B2BMX Wrap-Up

      SPEAKING: Andrew Gaffney of Demand Gen Report
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