Agenda

 Updated: January 18, 2017
 KEY:   General Sessions   Breakout Sessions   Fun Stuff & Activities   Lunch & Networking Breaks
FILTER:
DAY:
  • Monday Feb 20
    • 8:30 am

      5K Fun Run / Walk

    • 9:00 am

      Registration Open

    • 11:00 am

      Pre-Show Workshops

    • 11:00 am

      Workshop: ABM In Action: The Building Blocks Of A Successful, Sustainable Account-Based Strategy

    • 11:00 am

      Workshop: Moving Content & Messaging From Commodity To Competitive Advantage

    • 11:00 am

      Workshop: Lead Nurturing & Deal Acceleration

    • 11:00 am

      Workshop: Modernizing Your Demand Generation Strategies

    • 11:00 am

      Workshop: Preparing To Apply Predictive And AI In B2B Marketing

    • 2:30 pm

      Case Study: How Host Analytics focuses on Top of Funnel to Accelerate Growth

    • 2:30 pm

      Case Study: Bringing the Business Together with Metrics: How Tegile Uses Measurement for Better Alignment

    • 2:30 pm

      Case Study: How Lenovo Delivers Results Through Predictive-Powered Lead Generation

    • 3:20 pm

      Case Study: How Act-On Fuels The Customer Experience With Personal And Interactive Video

    • 3:20 pm

      Case Study: Marketing Automation, Content & The Human Touch – A Recipe For Success

    • 3:20 pm

      Case Study: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

    • 3:20 pm

      Case Study: How FedEx Increased Revenue By 82% With Interactive Experiences

    • 3:20 pm

      Case Study: Marketing Automation, Content & The Human Touch – A Recipe For Success

    • 4:10 pm

      Case Study: How To Effortlessly Scale and Manage High-Quality Lead Generation

    • 6:00 pm

      Opening Night Reception

    • 7:55 pm

      Fireworks Show

  • Tuesday Feb 21
    • 7:00 am

      #B2BMX Yoga

    • 8:30 am

      Opening Remarks

      SPEAKING: Demand Gen Report Team
    • 8:55 am

      Why Change, Why Stay?

      SPEAKING: Tim Riesterer of Corporate Visions
    • 9:55 am

      B2B Content Metrics & KPIs You Can Take To The C-Suite

      SPEAKING: Rebecca Lieb - Author
    • 9:55 am

      Blowing Up the Funnel

      SPEAKING: Kathleen Schaub of IDC
    • 9:55 am

      How Best-In-Class B2B Orgs Operationalize ABM

      SPEAKING: Matt Sanatore of SiriusDecisions
    • 9:55 am

      B2B Buyers Mandate A New Charter For Marketing And Sales

      SPEAKING: Mary Shea of Forrester
    • 10:25 am

      Networking Break

    • 11:00 am

      The Challenger Customer

      SPEAKING: SPEAKING: Nick Toman of CEB
    • 11:00 am

      Demand Gen Summit Session

    • 11:00 am

      8 Ways Marketing Can Double Their Sales Team’s Productivity

      SPEAKING: Matt Heinz of Heinz Marketing
    • 11:00 am

      Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM Program

      SPEAKING: Syndney Sloan of Alfresco
    • 11:00 am

      Ditch Your Normal Campaign Plan: It’s Time to Get Interactive

    • 11:40 am

      How Buyer Personas Power Sustainable Stories that Turn Prospects into Customers

      SPEAKING: Ardath Albee of Marketing Interactions
    • 11:40 am

      If Your Customer Was A Golf Ball: Lenovo’s Intent-Driven Digital Marketing

      SPEAKING: Mike Ballard of Lenovo
    • 11:40 am

      How Deal Enablement Can Avert Messaging Breakdowns

      SPEAKING: Dave Bruno of Aptos
    • 11:40 am

      ABM & Media: From Contact to Conversion

    • 12:10 pm

      Show & Tell #1: 3x Your Results With Multi-Dimensional Nurturing

    • 12:10 pm

      Show & Tell #1: The Journey from Content Marketing to Predictive Account-based Marketing at PGi

    • 12:25 pm

      Lunch

    • 1:45 pm

      Collaborating With Your Customers To Create B2B Messaging That’s Not 2Boring2Care

      SPEAKING: Andy Eninger of Second City, Meagan O’Brien of Second City
    • 2:55 pm

      Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

      SPEAKING: Christine Elliott of Crowe Horwath LLP
    • 2:55 pm

      Applying “UnMarketing” To B2B Engagement

      SPEAKING: Brian Fitzgerald of Veracode
    • 2:55 pm

      Evolving From Demand Gen to Revenue Gen

      SPEAKING: Nancy Nardin of Smart Selling Tools
    • 2:55 pm

      Building An End-to-End Strategy for ABM Success

      SPEAKING: Nick Ezzo of Host Analytics
    • 3:25 pm

      Networking Break

    • 4:10 pm

      Influencing the Influencers

      SPEAKING: Lee Odden of TopRank Marketing
    • 4:10 pm

      Enter Un-Gated, Interactive, Bite-Sized Content

      SPEAKING: Jeff Soriano of Wyng
    • 4:10 pm

      Next Generation Marketing: How Leaders Are Putting Account Based Principles to Practice

      SPEAKING: Peter Isaacson of Demandbase
    • 4:50 pm

      The Secrets To Creating Contagious Content Campaigns

      SPEAKING: Jonah Berger - Author
    • 5:30 pm

      Networking & Drinks Reception

  • Wednesday Feb 22
    • 7:00 am

      #B2BMX Yoga

    • 7:30 am

      Networking Breakfast

    • 8:30 am

      Opening Remarks

      SPEAKING: Andrew Gaffney of Demand Gen Report
    • 8:40 am

      Building A Customer-Centered Content Strategy

      SPEAKING: Jeff Marcoux of Microsoft
    • 9:10 am

      Bypass Boring: B2B Storytelling for a Bite-Size World

      SPEAKING: Scott Donaton - Author
    • 9:40 am

      Networking Break

    • 10:25 am

      Killer Content Award Winners Panel

    • 10:25 am

      What To Say Next

      SPEAKING: Dayna Rothman of Bright Funnel
    • 10:25 am

      Creating the Continuous Customer Conversation

      SPEAKING: Patrick Flanigan of ADP
    • 10:25 am

      Drive Content Marketing Success: A Plan To Prove Efficacy

    • 11:05 am

      New Approaches To Buyer Centric Marketing

      SPEAKING: Chip Woerner of Oracle, Kelvin Ghee of Oracle
    • 11:05 am

      Replacing Entitlements with Experiments

      SPEAKING: Jason Hekl of Milestones Strategy Group
    • 11:05 am

      Secret Sauce for Integrating ABM Into Your Full Marketing Plans

      SPEAKING: Heidi Bullock of Marketo
    • 11:35 am

      Show & Tell #2: Reimagine Webinars in the Age of ABM

    • 11:50 am

      Killer Content Awards Luncheon Reception

    • 1:20 pm

      Customer Advocacy & Account-Based Strategies

      SPEAKING: Laura Ramos of Forrester
    • 1:20 pm

      Transforming Sales And Marketing Around the Modern Buyer

      SPEAKING: Jill Rowley of #SocialSelling 
    • 2:00 pm

      #ABM: Two Truths And A Lie

      SPEAKING: Leslie Alore of Iron Mountain
    • 2:00 pm

      Content Beyond Conversion

      SPEAKING: Rita Cidre of Zillow
    • 2:30 pm

      Networking Break

    • 3:00 pm

      Building A Scalable Content Operation

      SPEAKING: Emily Reynolds of Phunware
    • 3:00 pm

      Demand Gen Summit Session: Personalization & Customization

    • 3:40 pm

      CXO Panel: Shifting Priorities for B2B Brands

      SPEAKING: Christine Nurnberger of Bottomline
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