Agenda

 Updated: November 30, 2016
 KEY:   General Sessions   Breakout Sessions   Fun Stuff & Activities   Lunch & Networking Breaks
TRACK:
DAY:
  • Monday Feb 20
    • 8:30 am

      5K Fun Run / Walk

    • 9:00 am

      Registration Open

    • 11:00 am

      Pre-Show Workshops

    • 2:30 pm

      Pre-Show Case Studies

    • 6:00 pm

      Opening Night Reception

    • 7:55 pm

      Fireworks Show

  • Tuesday Feb 21
    • 7:00 am

      #B2BMX Yoga

    • 8:30 am

      Opening Remarks

      SPEAKING: Demand Gen Report Team
    • 8:55 am

      Why Change, Why Stay?

      SPEAKING: Tim Riesterer of Corporate Visions
    • 9:55 am

      B2B Content Metrics & KPIs You Can Take To The C-Suite

      SPEAKING: Rebecca Lieb - Author
    • 9:55 am

      Blowing Up the Funnel

      SPEAKING: Kathleen Schaub of IDC
    • 9:55 am

      ABM In Action Session #1

      SPEAKING: Matt Sanatore of SiriusDecisions
    • 9:55 am

      Sales Connection Summit Session #1

      SPEAKING: Mary Shea of Forrester
    • 10:25 am

      Networking Break

    • 11:00 am

      So Much Content, So Little Utilization

      SPEAKING: Jeannine Rossignol of Xerox
    • 11:00 am

      Demand Gen Summit #2

      SPEAKING: Maria Pergolino of Apttus
    • 11:00 am

      Sales Enablement Panel

      SPEAKING: Matt Heinz of Heinz Marketing
    • 11:00 am

      ABM In Action Live Session #2

      SPEAKING: Syndney Sloan of Alfresco
    • 11:40 am

      How Buyer Personas Power Sustainable Stories that Turn Prospects into Customers

      SPEAKING: Ardath Albee of Marketing Interactions
    • 11:40 am

      If Your Customer Was A Golf Ball: Lenovo’s Intent-Driven Digital Marketing

      SPEAKING: Mike Ballard of Lenovo
    • 11:40 am

      How Deal Enablement Can Avert Messaging Breakdowns

      SPEAKING: Dave Bruno of Aptos
    • 11:40 am

      Identifying “In-Market & Surging” Accounts

    • 12:10 pm

      Lunch

    • 1:30 pm

      Collaborating With Your Customers To Create B2B Messaging That’s Not 2Boring2Care

      SPEAKING: Andy Eninger of Second City, Meagan O’Brien of Second City
    • 2:40 pm

      Show & Tell #1

    • 2:55 pm

      Show & Tell #2

    • 3:10 pm

      Networking Break

    • 3:55 pm

      Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

      SPEAKING: Christine Elliot of Crowe Horwath
    • 3:55 pm

      Demand Gen Summit # 4

      SPEAKING: Leslie Alore of Iron Mountain
    • 3:55 pm

      How AI Can Drive Alignment & Revenue

    • 3:55 pm

      ABM In Action Live Session # 4

      SPEAKING: Nick Ezzo of Host Analytics
    • 4:35 pm

      Influencing The Influencers

      SPEAKING: Lee Odden of TopRank Marketing
    • 4:35 pm

      Enter Un-Gated, Interactive, Bite-Sized Content

      SPEAKING: Jeff Soriano of Offerpop
    • 4:35 pm

      Smart Selling–Sales Acceleration

      SPEAKING: Nancy Nardin of Smart Selling Tools
    • 4:35 pm

      ABM In Action Live Session # 5

    • 5:30 pm

      CXO Perspectives On Driving Growth

      SPEAKING: Bob Brennan Of Veracode
    • 6:00 pm

      Networking & Drinks Reception

  • Wednesday Feb 22
    • 7:00 am

      #B2BMX Yoga

    • 7:30 am

      Networking Breakfast

    • 8:30 am

      Opening Remarks

      SPEAKING: Andrew Gaffney of Demand Gen Report
    • 8:40 am

      Morning Keynote: The Secrets To Creating Contagious Content Campaigns

      SPEAKING: Jonah Berger - Author
    • 9:30 am

      Building A Customer-Centered Content Strategy

      SPEAKING: Jeff Marcoux of Microsoft
    • 10:00 am

      Networking Break

    • 10:45 am

      Bypass Boring: B2B Storytelling For A Bite-Size World

      SPEAKING: Scott Donaton of DigitasLBi
    • 10:45 am

      Changing The Script On Sales Development Reps

    • 10:45 am

      Calling New Plays In Sales And Marketing

    • 10:45 am

      Demand Gen Summit Session # 6

    • 11:25 am

      New Approaches To Buyer Centric Marketing

      SPEAKING: Chip Woerner of Oracle Marketing Cloud
    • 11:25 am

      Rethinking Lead Scoring

    • 11:25 am

      ABM In Action Live Session # 7

      SPEAKING: Heidi Bullock of Marketo
    • 11:25 am

      Sales Connections Summit Session # 7

    • 12:05 pm

      Applying VR and AR In B2B

    • 12:05 pm

      Demand Gen Summit Session # 8

      SPEAKING: Laura Ramos of Forrester
    • 12:05 pm

      Sales Connections Summit Session # 8

    • 12:05 pm

      Fireside Chat: Real World Learnings From Early ABM Adopters

    • 12:35 pm

      Lunch

    • 12:35 pm

      Killer Content Awards Luncheon Reception (By Invitation Only)

    • 1:55 pm

      What To Say Next

      LOCATION: Dayna Rothman of Bright Funnel
    • 1:55 pm

      Content Beyond Conversion

      SPEAKING: Rita Cidre of Zillow
    • 1:55 pm

      Sales Connections Summit Session # 9

    • 2:35 pm

      Show & Tell # 3

    • 2:50 pm

      Show & Tell # 4

    • 3:05 pm

      Networking Break

    • 3:35 pm

      Building A Scalable Content Operation

      SPEAKING: Emily Reynolds of Phunware
    • 3:35 pm

      ABM In Action Live Session # 10

    • 3:55 pm

      Demand Gen Summit Session # 10

    • 3:55 pm

      Sales Connections Summit Session # 10

    • 4:15 pm

      CXO Panel: Shifting Priorities For B2B Brands

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