#C2C15 Recap: What You Missed

Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report. During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their […]

Demand Gen Report Announces Winners of Fourth Annual Killer Content Awards

Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at an awards ceremony at the Hyatt Regency Gainey Ranch Resort in Scottsdale, AZ during Demand Gen Report’s B2B Content2Conversion Conference (Feb 16-18), an […]

Better Content Marketing Is About Listening

TrackMaven recently posted a blog summarizing their analysis of 13.8 million pieces of content from B2B and B2C companies over 2013-2014. What they found illustrates just how difficult content marketing has become over the past several years: Over the past 24 months, brands steadily increased their output of content per channel; and The average engagement […]

SiriusDecision’s Jason Hekl To Discuss Next-Gen Demand Gen At C2C

Demand generation is a crucial aspect of today’s B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl, VP and Group Director of […]